A rendering of the now-complete Smith Center in Las Vegas.

With more than 10,500 subscriptions for the first Broadway show series, the Smith Center  has already sold more than 66 percent of seats available for the shows and it doesn’t even open until March 1.

“It seems to be going extremely well,” said Paul Beard, VP and COO of the new venue. “We’ve tracked performing arts centers across the country and haven’t seen anything like that.”

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