Dale Coleman, VP Sales, Marketing & Creative Programming, Fairplex

REPORTING FROM POMONA, CALIF. — The L.A. County Fair in Pomona, Calif., opened to big numbers Sept. 3, welcoming 92,000 visitors opening day and almost 275,000 people over the first three days. The fair faced over 100-degree weather last Wednesday and Thursday, slowing attendance. Now they rely on new attractions and authenticity to bring out enough fairgoers to beat last year’s 1.4 million visitors.

Da...

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