Russ Stanley
San Francisco Giants

What were you doing in 1979?
I was just starting high school and watching my second favorite baseball team, the Pittsburgh Pirates, and my favorite football team, the Pittsburgh Steelers, win championships!

What drew you to INTIX?
My first boss at the Giants, Arthur Schulze, was a BOMI member. He told these great stories of hanging out with guys like Walter Nash, Ed Newman and Carl Gordon. I couldn’t wait to be part of that group. Thirty years later I have my own group I hang out with.

Talk about a mentor you met through INTIX and how that person helped better you personally and professionally.
Hands down, Dan DeMato. He took me under his wing, introduced me to some great people, answered all my questions when I called and to this day he still provides guidance as our consultant.

What’s an INTIX membership benefit that has been especially helpful to you?
It is truly the networking. Meeting people, then being able to call with questions is a great benefit. Many of the people I have met over the years are now friends. The meetings are almost like a family reunion for me.

What business challenge has kept you awake at night the most over the course of your career?
When we rolled out dynamic pricing I had a lot of sleepless nights. The concept made sense but was the sports world ready? A lot of work went into preparing systems and educating fans, but in the end it was worth it.

Given the constant advancements in technology, what’s the best way to maintain the human touch and personal service in ticketing?
Nothing beats talking to a customer face to face. We have had weekly focus groups this offseason and have learned a lot from our fans.

How do you see INTIX leading the way into the future of ticketing?
INTIX should continue to be the mechanism for us to share ideas and provide the ability to learn from one another. Typically any new initiative we tackle goes through my INTIX panel for feedback. 

What’s your favorite INTIX memory?
My first INTIX in New York in 1994 I was a red dot. My “Red Dot Leader” was Richie Robbins. What a character. He taught me how to navigate New York. I was nervous because I had seen too many movies about New York. We became fast friends.