Venues are increasingly building more elaborate in-house events around holidays, allowing venue staff to be creative, sponsors to reach their audience more effectively, and the community to gather in a friendly place.

At the Harry Grove Stadium in Frederick, Md., home of the Class-A Frederick Keys baseball team, the venue tries to plan events for the fall and winter when the ballpark is not in use. "We asked ourselves, 'What can we do to keep the stadium occupied?'" said Chris M...

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