Date: September 1, 2005

With the 2005-2006 National Hockey League (NHL) season on track thanks to a new labor agreement, the league now turns to damage control. Teams are taking a number of approaches to drum up excitement after the 16-month layoff, ranging from free ticket offers and price reductions by more than half of the league’s 30 clubs, to increased public access to players and general managers.

The efforts are part of a joint marketing partnership by the NHL Player...

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