Marketing and Communications Manager, U.S. Bank Stadium, Minneapolis, SMG When Lisa Niess was a student at Iowa State, she landed an internship at Stephens Auditorium, a 2,700-plus capacity theater on the university’s campus. Before the experience, she’d never considered a career working at venues, but her eyes were soon opened to the possibilities. “It didn’t take me long to realize how cool it was to be there on show night and to see the theater fill up with people excited to be there,” she said. “They’re taking a break from whatever else is going on in their lives to spend time with family and friends and to relax and enjoy themselves. And I realized quickly that that’s where I wanted to be.” Today, Niess, marketing and communications manager for U.S. Bank Stadium in Minneapolis, helps create those enduring experiences for fans for the largest events in the business, ranging from the… Continue Reading Generation Next: Lisa Niess

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