Edgefield in Portland, Ore.

What goes better with a Riesling — Sarah Barielles or B.B. King?

“Are we talking indoors or outdoors? What kind of food is being served? And how seriously are we taking ourselves?” asked Rich Sherman, president and CEO at Omega Events. Sherman’s Lake Forest, Calif., talent buying and promotions firm owns or operates eight wine-themed music festivals, including the Rodney Strong Vineyards Summer Concert Series, held at the Napa Valley...

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