The world is getting its first look at XFINITY Live!, the new entertainment destination in Philadelphia being built near the Wells Fargo Center.

For months the project was known as Philly Live, but officials from property owner Comcast-Spectacor announced the new name Thursday as part of an unveil of images for new spaces planned at the multibillion dollar development built on the footprint of the old Spectrum.

Cordish Company is the developer on the project, slated to open in March 2...

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