A rendering shows the connector that will join Bojangles’ Coliseum (left) and Ovens Auditorium in Charlotte, N.C. (Courtesy Charlotte Regional Visitors Authority) 

When it came time for fried chicken and biscuits chain Bojangles’ to renew a naming-rights deal, the company decided its appetite had grown.

Bojangles’, whose name has adorned Bojangles’ Coliseum in Charlotte, N.C., since 2008 as part of a deal that was to expire last  year, agreed to a new 10-year deal that covers both the coli...

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