Date: June 16, 2004

TORONTO - As economic conditions in the United States continually shift, arenas chasing sponsorship dollars have to stay on top of the trends. Vinu Joseph, project director for IEG Inc. consulting, a sponsorship facilitator, brought Event & Arena Marketing Conference (EAMC) attendees up to speed in a session titled "Sponsorship Trends & Best Practices" on June 10.

EAMC drew 350 attendees to the Toronto Hilton June 9-12, of which 149 were first time att...

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