Ticketing companies are increasingly looking for ways to upsell and upgrade the ticket buying experience and one firm has come up with a unique offer — a free ride to the show.

Concert fans who buy their tickets through the Etix platform will be given a $20 credit for a ride to the concert through mobile transportation app Uber. 

Brian Bauer with Rockhouse Partners, Etix’s digital marketing agency, said the agreement is an in-kind marketing partnership and is only ava...

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