Kroger Field is among the University of Kentucky venues where Elevate On Campus will handle ticketing. (Courtesy Elevate On Campus)

Elevate Sports Ventures has formed a joint venture with veteran sports marketer Mark Dyer to sell tickets in the college space. The new company, Elevate On Campus, has signed the University of Kentucky as its first client with a focus on selling football tickets, Dyer said.

Dyer, founder and CEO of Taymar Ventures, is president of Elevate On Campus. He wa...

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