You don’t need a PhD in economics to understand how dynamic ticket pricing works but, in Barry Kahn’s case, it certainly helps. The 29-year-old Doctorate in economics has built his dynamic pricing firm Qcue around a complex set of algorithms, but the core formula for his firm is fairly simple — ticket prices should be set by consumer behavior and, more importantly, consumer demand.

In baseball, it means that people are willing to pay more money to see their favorite vi...

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