Flexible signage by NanoLumens, on display at Digital Signage Expo 2012 at the Las Vegas Convention Center. (Photo provided by DSE)

REPORTING FROM LAS VEGAS — The next time you look at an advertisement, you might want to ask yourself — “is that sign looking back at me?”

A new generation of digital displays now has the ability to scan and recognize its audiences, allowing advertisers to create detailed demographic reports and serve up customized content. Compute...

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