Date: February 12, 2003
The marketing department at the Carolina Center, on the campus of the University of South Carolina, Columbia, apparently works well under pressure. Laura Bundrick, marketing manager, got approval Feb. 4 to put together a promotion for Feb. 7, touting the USHRA Monster Jam that was scheduled that weekend. Then she turned it into a dual-event promotion.
Since the event staff had to obtain a number of cars to be wrecked for the USHRA Monster Jam event, she asked for a special vehicle to destroy before the Monster Jam. For good measure, she then painted it “Clemson” orange and called the promotion the “Orange Crush” in honor of the traditional Carolina vs. Clemson rivalry.
On-lookers were invited to watch as the Monster Sudden Impact revved its engine and destroyed the car in the parking lot of the Carolina Center at noon on Friday, hours before doors opened for the USHRA Monster Jam, which played the center on Saturday night as well. The USC’s men’s basketball team takes on Clemson University for the first time ever in the Carolina Center Feb. 12.
Bundrick said they served Orange Crush, a Pepsi Cola product, at the “Crush” promotion, but, unfortunately, didn’t have the time to put any type of sponsorship deal together with Pepsi. Total attendance for the two nights of Monster Jam was 16,043.
Interviewed for this article: Laura Bundrick, (803) 576-9073.