Bigger in Texas? For sure. Better in Texas? Yes again.

And ever-changing. Just this past year, Live Nation bought 51 percent of indie promoter C3 Presents. Last month, Jack Orbin of Stone City Attractions in San Antonio announced he is closing up shop after 43 years as an independent promoter. But the promoter spirit is just as independent as ever in Texas.

We spoke to a few of the state’s veteran and up-and-coming promoters to find out how they got started, the secrets of their...

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