EDM has become big business for some university venues, like Bryce Jordan Center at Penn State, University Park, Pa., which hosted DayGlow, among others.

“Live at State” has grown every year since the series of concerts was introduced in 2006 at the Wharton Center for the Performing Arts at Michigan State University, East Lansing.

Mike Brand, director there, said it rounds out the audience-development portfolio. Upcoming shows in the series include Experience the Beatles w...

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