Venues in the Deep South have seen huge financial gains, with many arenas logging millions more in gross sales in the last 12 months compared to 2015. Revenue drivers include family shows, throwback concerts featuring stars from the 90s and pop music, but one thing remains true — country is still king in the South.
“That’s certainly what sells the best for us,” said
Todd Hunt, executive director of BancorpSouth Arena in Tupelo, Miss.
Like most venues in the Deep South, BancorpSouth had a smas...

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