Corporate Cowboys - Traditional dirt
producers struggle with ticket sales as larger shows continue to
grow
Author: Dave Brooks
Date: November 01,2006
Bruce Lehrke is used to dealing in
horse heads and cowboy jingoism — not corporate sponsorship
and high gas prices. The head of the 41-year-old Longhorn World
Championship Rodeo in Nashville would rather share stories about
helping his 27 cowboys and cowgirls flee an angry mob in South
Africa than discuss the current troubles that have b...

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