The most current partnership in the works is between the Cleveland Convention Center and FirstMerit Bank.

Why don’t more convention centers have naming rights deals as stadiums and arenas do?

“The value of sponsorship marketing at its very core is the combination of media value driven by eyeballs and impressions plus the emotional connection fans or consumers have to a brand or property. Naming rights of stadiums or arenas are more common because they lend themselves as an...

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