Twitter feeds as seen behind-the-scenes at Rupp Arena. (Photo courtesy of Paul Hooper)

Communication through social media means customer complaints might have a global audience. A single grievance can snowball into much more, but today’s social media experts are quick to see potential in the issues their guests post to Twitter, Facebook, Instagram, and Snapchat, among others. Many see complaints as an opportunity to let people know that their voices are heard and, hopefully, cr...

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