Global Spectrum employees get to work at Global Spectrum Marketing Conference in Philadelphia.
REPORTING FROM PHILADELPHIA — It’s the middle of a mock negotiating session, and the two sides remain very far apart.
On the one side is a gritty and gregarious Army General, who needs the eggs of a rare and endangered bird to save humanity from an evil mastermind bent on killing millions of Las Vegas residents. On the other, a crafty outdoorsman who is stashing away the magical eggs in an attempt to cure his forest dwelling tribe from a mysterious and dangerous disease.
Both sides badly need the eggs — the General is even authorized to use force, while the tribesman has the goods hidden so deep in the forest, not even a full brigade would be able to find their whereabouts.
So how do these two sides, at such large odds, come to a solution?
By simple talking and, more importantly, listening. As the negotiation exercise goes, a quick read of the fine print reveals that the general really only needs the shells of the egg to thwart the sinister villain’s plot, while the chieftain simply needs the yolk to cure his tribe from the severe sickness.
Perhaps the exchange seems silly, but the entire episode strikes at the core of Global Spectrum’s Sales, Marketing and the Pursuit of Revenue Conference in Philadelphia. To be successful, the moderator explains, the marketers working for the Comcast-Spectacor-owned building management firm need to listen to one other. And, more importantly, they need to call upon their fellow marketers, not just when they hit a roadblock, but also when they overcome an obstacle and prevail in the face of adversity.
“This is your conference and not only do we want you to pay close attention and participate, but we also want you to make connections with your fellow marketers and walk away knowing that you always have plenty of people to call on at this company,” explained Global Spectrum Marketing VP Bob Schwartz on the opening night of the conference inside McGillin’s Olde Ale House.
It was a special opening night in a special city for Global Spectrum, coming back to Philadelphia for the second time in the conference’s history. Philadelphia is the home headquarters to Comcast-Spectacor, and the company didn’t miss a chance to bring out the various corporate departments that help run the operations — there were visits by the finance department, legal team, human resources and, of course, lots of coordination from the marketing and sales team at the Wells Fargo Center in Philadelphia, which organizes most of the events.
There were also stops at dozens of Philadelphia icons, including the headquarters of the Comcast cable empire, the historic Fort Mifflin and, of course, XFinity Live!, the new entertainment district on the footprint of the arena.
“We’re very proud of what we’ve built here in Philadelphia and if the hockey playoffs were any indication, our investment is starting to pay off,” said Reed Cordish of the Cordish Companies, which helped develop XFinity Live! with the help of Comcast-Spectacor.
Participants spent the entire first day of the conference inside XFinity Live!, making mock pitches to CEOs like Dave Butler from Paciolan and Ken Young of Ovations, along with group activities to help develop a slogan for the Philadelphia Flyers. The Global Spectrum team celebrated their creativity through mock skits, an impromptu performance of the Wizard of Oz, breakout dance sessions with a famed Philadelphia mummers band and even a lively rock and roll session with a group of Global Spectrum marketers, who performed songs like Justin Bieber’s “Boyfriend” and Carly Rae Jepsen’s “Call Me Maybe”
“There’s a ton of talented people working for Global Spectrum and this conference goes beyond the how-to’s of marketing to really showcase the skills of our team,” said Schwartz. “We pride ourselves on being one of the best companies to work for, both in terms of professional development and support from the top. Each time we get together, it’s a chance to really show what we’ve learned and use our knowledge to tackle the challenges of the future.”