Bojangles' Coliseum (left) and Ovens Auditorium in Charlotte, N.C., are being joined by a connector, shown in a rendering. The project is scheduled to be completed next fall. (Courtesy CRVA)

When it came time for fried chicken and biscuits chain Bojangles’ to renew a naming-rights deal, the company decided its appetite had grown.

Bojangles’, whose name has adorned Bojangles’ Coliseum in Charlotte, N.C., since 2008 as part of a deal that was to expire this year, a...

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