Centerplate operates a number of team stores at its partner facilities, including two for the University of Louisville (Ky.), which plays at the brand new KFC Yum! Center.

“The great thing about that project was the strategic partnership,” said Scott Marshall, Sr. VP, Retail Merchandise and Fan Innovation.

“When the team wanted to market a certain type of concept, we were able to be there with product and transfer it to retail that the consumer could understand,&rdqu...

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