Shani Tate, Sprint Center, Kansas City, Mo.; Trenzio Turner, Sanders/Wingo Advertising; Hanna Bolte, Mun2; and Gabriel Reyes, Reyes Entertainment spoke during the EAMC conference in Austin. (VT Photo)

REPORTING FROM AUSTIN, TEXAS — Marketing to the growing Hispanic and African-American markets requires authenticity, enjoys great loyalty and pays off big time because these segments of the U.S. population are highly active and spend a lot of money.

That was the major takeaway from...

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