BONHAM GROUP RELEASES NEW SPONSORSHIP
STUDY
Author: Dave Brooks
Date: April 18,2007
A recent report by the Bonham Group reveals that sports
sponsorships are more powerful than once imagined, perhaps having
even more impact than the commercials that air during games.The
revelation could have an important impact for the
multi-billion-dollar sports sponsorship industry, adding legitimacy
to the claim that sports fans often develop intimate relationships
with consumer-companies that sponsor the...

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