The improvements offer more space to display Blues jerseys. Vladimir Tarasenko's No. 91 (right) was among the league's top sellers on NHL.com last season. (Courtesy Levy)

The St. Louis Blues have overhauled their merchandise operation at Enterprise Center, effectively doubling the amount of retail space at the 24-year-old arena and folding all retail under the STL Authentics brand.

The Blues teamed with Levy Rank + Rally, their retail provider, and architect Generator Studio on the project...

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