BETTER TO GIVE - Varied gift card approaches
take dry runs
Author: Natasha Emmons
Date: January 01,2007
The intricacies of event ticketing have made gift cards a
difficult proposition for many live entertainment venues, but as
technology evolves and box office managers get creative, this
tried-and-true retail golden goose is landing in arenas, stadiums
and performing arts centers around the
country.    

           
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