Date: March 2004

For responsible marketers, the CAN-SPAM Act of 2003 won't change much about how they operate their e-mail marketing campaigns. "However, the new law will pose challenges to businesses that send deceptive or pornographic e-mails or who have become accustomed to acting irresponsibly," said Kerry Samovar, chief privacy officer, Ticketmaster.

The CAN-SPAM Act of 2003, technically called Controlling the Assault of Non-Solicited Pornography and Marketing Act, took ...

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