This stand in Cleveland is flipping from chicken bowls to cocktails in the second quarter of NBA playoff games. (Courtesy Aramark)

Aramark is flipping out at Quicken Loans Arena, but in a good way. For the NBA playoffs, the Cleveland Cavaliers’ food provider is converting a concession stand’s fare midgame from chicken bowls to cocktails.

The second-quarter “flip” is a product of food vendors become more flexible in adapting to customer buying habits at sports e...

__________________________________________________________________________

This content requires a VenuesNow subscription.

If you have a subscription please login below: