ARAMARK CONTINUES PITTSBURGH TRIFECTA WITH
NEW PENGUINS ARENA DEAL
Author: Dave Brooks
Date: January 08,2008
ARAMARK CONTINUES PITTSBURGH TRIFECTA WITH
NEW PENGUINS ARENA DEAL
Author: Dave Brooks
Date: January 08,2008

The Pittsburgh Penguins have signed a 10-year deal with Aramark
for food services at the National Hockey League's new arena, slated
to open in 2010.

The deal solidifies Aramark's hold on pro sports teams in the
Pittsburgh market – the Philadelphia based company currently holds
food contracts for Heinz Field, home of the National Football
Leagues' Pittsburgh Steelers and PNC Park, home of the Pittsburgh
Pirates. Aramark also holds the concessions contract for the Post
Gazette Pavilion, a Live Nation venue, as well as the Penguin's
current home at Mellon Arena.

Aramark did not release terms of the deal and said it was still
in early design discussions with architect HOK Sport about
concessions offerings at the arena – Aramark will also manage
catering, suites and the merchandising. Groundbreaking is scheduled
for this spring.

Aramark's mid-Atlantic regional headquarters are in Pittsburgh,
helmed by Dan Regan, the company's regional vice president of
Stadiums and Arenas. Mike McDonald serves as Pittsburgh's regional
manager.

“We're very involved in the design phase of the building, but we
have a long way to go. A lot of the final decisions have not been
made,” he said. “But beyond traditional fare for the concessions
and the suites, we'll be looking out and bringing in local brands
and the best brands that people really want.”

The new arena will certainly be an upgrade from the Mellon
Arena, the oldest arena in the NHL. Team owner Mario Lemieux
threatened to leave Pittsburgh for Kansas City unless city leaders
could come forward with a proposal to help finance a new facility.
In the end, the team worked out a deal for a $300 million arena
that included contributions from the team, the city and gaming
interests.

“The concourses [at Mellon] are a little tricky, they're narrow.
We're limited on our points of sale and we try to squeeze portables
in wherever we can. Over the last several years we've tried to add
a few permanent stands,” he said. “It's a 41-year-old building and
when it was designed, food and beverage didn't get the attention to
detail that it gets today.”

Interviewed for this article: Dan Regan, (412) 642-1852