Promotional ticket giveaways are often the classic sticky wicket. If you do it right, you will fill seats while building your brand in the minds of your fans or attendees. If not, it can leave many seats unscanned or unused, or worse yet, used by unintended recipients. 
Not so for the University of Oregon Athletics Department. During the 2015 season, the University of Oregon used SheerID’s eligibility verification services to distribute last-minute return tickets and extra vis...

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