Date: March 23, 2005

LONDON - As part of a major branding exercise, Anschutz Entertainment Group (AEG) is partnering with world soccer star David Beckham to launch two soccer academies for kids in London and Los Angeles.

The move will help to promote the company's 26,000 capacity Millennium Dome venue in Greenwich, which AEG is developing into a huge entertainment center, and the Home Depot Center in the Los Angeles suburb of Carson, Calif., which needs a visibility boost.

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