A rendering of the new signage at SSE Arena, Wembley.

A great venue by any other name is still a top-notch facility. At least that’s what AEG Europe is proving with their track record of taking over venue management and immediately initiating naming rights deals at iconic facilities.

No time was wasted in securing this deal. AEG Facilities officially began a 15-year contract to run the 12,500-capacity Wembley Arena on Jan. 1, and the second naming rights-related phone call secur...

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