Date: November 1, 2005

Savvy venue execs are taking notice of what could be significant sources of untapped revenue. They are starting to look at the Federal Americans with Disabilities Act (ADA) guidelines as something "we could do," rather than things "we have to do." Then, they are turning those convenience upgrades into concrete marketing plans.

Betty Siegel, director of accessibility, Kennedy Center for the Performing Arts, Washington, D.C., has seen enough to know that disa...

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