Editor's note: This story has been updated since it was originally posted.

BRANDING + SPONSORSHIPS

NFL team-branded fitness centers are a trend in the exercise space, and the San Francisco 49ers have become the league’s third club to jump in the hot tub, forming a joint venture with 24 Hour Fitness founder Mark Mastrov.

49ers Fit, situated in a San Jose outlet mall, should open by August, team President Al Guido said. It follows Cowboys Fit, which made its debut in May 20...

__________________________________________________________________________

This content requires a VenuesNow subscription.

If you have a subscription please login below: