Laatz Is IEG Global Managing Director

He brings years of experience in sports, entertainment sponsorship valuation

  • by Brad Weissberg
  • Published: January 16, 2019

laatz_2.jpgPeter Laatz.

IEG named Peter Laatz global managing director. Laatz joins the sponsorship valuation and measurement solutions company after seven years with Nielsen Sports (formerly Repucom), where he was most recently executive vice president. He directed and oversaw the North American sports business, including all operations and a 90-person team, and was also on Nielsen Sports’ global executive committee, which oversaw a unit that served marketers in 25 countries.

Before joining Repucom, Laatz held senior positions at Chip Ganassi Racing Teams in Charlotte, N.C., and Miller Brewing Co.

Laatz will be based in IEG’s Chicago headquarters. IEG was purchased last fall by sports and entertainment marketing agency Engine Shop, a Bruin Sports Capital company, and Laatz will report to Engine Shop CEO Brian Gordon and President Chris Handy. 

  • by Brad Weissberg
  • Published: January 16, 2019