Gwen For The Win In Vegas

Stefani grosses $5.5M as Zappos Theater at Planet Hollywood residency opens

  • by Bob Allen
  • Published: August 8, 2018

Gwen Stefani is more than "Just a Girl" in her new residency at Zappos Theater at Planet Hollywood in Las Vegas. (Todd Stefani)

Gwen Stefani has wrapped the opening 12-show run of her “Just a Girl” residency at Zappos Theater at Planet Hollywood in Las Vegas, scoring a box office take of $5.5 million. The pop star sold 40,514 tickets, just over 84 percent of the house, at prices from $80 to $280, based on reports from Caesars Entertainment, which produced the event with Live Nation.

The residency launched with shows on June 27, 29 and 30. Stefani performed three shows in each of the following three weeks, closing with a concert July 21.

The three-time Grammy Award winner joins Jennifer Lopez, Backstreet Boys, Lionel Richie and Florida Georgia Line as a resident artist at the performance venue this year. The Zappos Theater (formerly The Axis) first got in the artist residency game in 2013 with Britney Spears’ “Piece of Me” show, which wrapped at the end of 2017 after 248 dates. Stefani’s production — featuring her solo material as well as hits from her years as the lead singer of No Doubt — debuted with 25 dates booked through next spring.

The “Just a Girl” production is set to return in December for a four-show run leading up to New Year’s Eve (Dec. 27, 29-31). Then in 2019 she will resume on Feb. 27 for a string of nine shows through March 16.

In a charitable tie-in during the residency, Stefani and the event producers are donating $1 from each sold ticket to Cure 4 the Kids Foundation. Based in Las Vegas, the nonprofit benefits children with life-threatening diseases.

Stefani last toured in 2016 behind the release of her third solo studio album, “This Is What the Truth Feels Like.” The tour spanned 14 weeks from July to October of that year and covered 27 North American markets. Revenue totaled $9.5 million from 192,013 sold seats at 28 performances, earning the Southern California native the No. 122 ranking on Pollstar’s Year End Top 200 North American Tours.

MORE FROM SIN CITY:  Lady Gaga is going to be back in Las Vegas late this year and in 2019, with scattered residency dates starting Dec. 28 at Park Theater at Park MGM.

Following three shows at the end of December are dates in January, February, May, June, October and November.

Two shows are being performed for the residency. Most of them will be the “Lady Gaga Enigma” show, built around her pop hits. She’ll also be performing “Lady Gaga Jazz & Piano,” classics from the Great American Songbook and stripped-down versions of her hits. — Francisco Rendon

Editor's note: VenuesNow subscribers can read more here about Park Theater and its approach to booking residencies from the August issue.

  • by Bob Allen
  • Published: August 8, 2018