For 49ers, Field-Level Focus

Club, end zone field boxes to debut at Levi’s Stadium during coming season

  • by VN Staff
  • Published: July 9, 2018

The IdentoGo by IDEMIA Green Room, under the stands behind the south end zone at Levi's Stadium, will feature a concert theme. (Courtesy San Francisco 49ers)

The NFL’s San Francisco 49ers will introduce a field-level premium hospitality space at Levi’s Stadium in Santa Clara, Calif., during the coming season, opening an all-inclusive club under the south end zone grandstand.

The club, to be called the IdentoGo by IDEMIA Green Room, will include access to field boxes behind the end zone featuring 24 recliners and in-seat delivery service.

The club’s name owes to the fact that it occupies an area of the venue that served as the green room for concert tours, and it will be themed around concert acts that have played Levi’s Stadium. It’s also situated next to the tunnel used by the 49ers players, giving club members exclusive access.

A corresponding field box section behind the north end zone will have an additional 40 recliner seats. Ticket holders for the north end field box section will have access to game-day hospitality at the Michael Mina Tailgate, another all-inclusive premium food and beverage offering.

The price tag is $50,000 a season for four seats, and the team says most have already been sold.

IdentoGo by IDEMIA, which began a multiyear partnership with the 49ers last year, already has naming rights to the stadium’s security center. IdentoGo provides expedited TSA Precheck security lines for fans entering the stadium, and does the same for the New York Jets at MetLife Stadium and the Brooklyn Nets at Barclays Center.

  • by VN Staff
  • Published: July 9, 2018