Centerplate, Hard Rock Stadium Extend

Ten-year food and beverage contract runs through 2031

  • by Brad Weissberg
  • Published: May 29, 2018

Centerplate President and CEO Chris Verros (left) and Miami Dolphins and Hard Rock Stadium's Tom Garfinkel signed a 10-year extension of their deal. (Courtesy Hard Rock Stadium)

Editor's note: This story has been revised since it was originally posted.

Concessionaire Centerplate and the Miami Dolphins' Hard Rock Stadium have renewed their partnership. Under the terms of the deal, announced this morning, Centerplate will be the F&B provider at the 65,000-seat stadium for 10 more years, extending from the end of the current deal in 2021.

“This is a part of the new momentum that’s resulted from Centerplate joining the Sodexo portfolio,” said Paul Pettas, Centerplate’s communication director. Foodservice and facility management company Sodexo, based in France, announced its agreement to buy Centerplate for $675 million in November.

Centerplate said it will continue to emphasize innovative, local cuisine with a commitment to bring fresh flavor and a diverse array of options to Hard Rock Stadium. The stadium's menus include fresh food and beverage offerings sourced directly from South Florida. The venue also has 50-plus craft beers and more than 1,000 tap handles venuewide.

“Our partnership with Hard Rock Stadium has been one of our most successful because they have ownership and a management team that truly focuses on, invests in and innovates the guest experience,” Centerplate President and CEO Chris Verros said in a statement.

In addition to being the home of the Dolphins, the stadium hosts University of Miami football games and the Capital One Orange Bowl. It will be the site of Super Bowl LIV and the College Football Playoffs title game in 2021. The facility also hosts international soccer and will host the Miami Open tennis tournament beginning in 2019.

“Centerplate has been the kind of partner you hope to have: responsive, innovative and operationally excellent," said Tom Garfinkel, Hard Rock Stadium and Dolphins vice chair, president and CEO, in a statement. "They listen and collaborate while also bringing creative ideas on how we can continually improve the guest experience together.”

Centerplate’s Hard Rock Stadium team also worked with the Dolphins over the last few seasons on the stadium’s $500 million-plus renovation.

 

  • by Brad Weissberg
  • Published: May 29, 2018