AEG Acquires Carbonhouse

Deal integrates website maker with AXS ticketing platform

  • by Dave Brooks
  • Published: February 4, 2013

REPORTING FROM LOS ANGELES — Website developer Carbonhouse has been acquired by AEG, announced AEG’s President of AXS tickets Bryan Perez during AEG’s annual summit at L.A. Live. The website firm will be integrated into the AXS ticketing platform, part of a robust software rollout that also includes integrations with StubHub, Turnkey Sports and Entertainment and food delivery engine Bypass.

“We’re going to build, invest in and acquire capabilities across every single phase of the event life cycle,” announced Perez, noting the company’s renewed focus on data. Perez said the AXS platform will seek to paint the industry’s most complete profile of its customer, “a true end-to-end picture of the fan, their activities and their lifetime value.”

Perez also announced that Staples Center in Los Angeles is the latest venue to switch over to AXS, officially ending the arena’s long-standing exclusive contract with Ticketmaster. AXS is powered by Outbox Technology, developed in response to the 2011 merger of Ticketmaster and Live Nation, AEG’s main competitor in the U.S. Beyonce’s June 26 show at Staples Center, which kicks off her upcoming world tour, will be the first concert sold exclusively through the AXS.com platform. Tickets go on sale Feb. 11.

Carbonhouse has already worked with venues that have switched over to the AXS ticketing platform, including Sprint Center in Kansas City, Mo., said company co-founder Brandon Lucas. The firm has over 100 clients (including Venues Today) and is preparing to launch the newest version of its content management system, Showtime.

“It allows anyone, anywhere to market and sell their events,” said Lucas. AEG plans to integrate Showtime into its own event engine on AXS for real-time listings and updates. “It’s so simple. You can take out your phone right now and update your website, mobile site or social media.”

Carbonhouse will continue to act as a stand-alone business from its offices in Charlotte, N.C., and Lucas and partner James Sack will continue on as the company’s leadership team. Lucas said his firm plans to expand its venue apps platform, noting the firm’s success building a mobile app for Barclays Center in New York. The app includes instant video replay, “one click access to guest services, food and beverage ordering through Bypass and an iPad app that lives in all of their suites.”

Interviewed for this article: Bryan Perez, (213) 742-7155; Brandon Lucas, (704) 333-5800
 

  • by Dave Brooks
  • Published: February 4, 2013