Naming Rights

Groundbreaking Arena Name

Fiserv Forum in Milwaukee brings financial tech category to sports marketing

By: Don Muret / Published: July 27, 2018

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In Toronto, Scotiabank Deal Kicks In

New signs are up at arena, but 'it’s not just a simple naming-rights arrangement'

By: Brad Weissberg / Published: July 10, 2018

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For 49ers, Field-Level Focus

Club, end zone field boxes will make debut at Levi’s Stadium during coming season

By: VN Staff / Published: July 9, 2018

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Yuengling Goes To College

Naming deal for USF arena includes new social responsibility programs on campus

By: Tim Newcomb / Published: June 13, 2018

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These Retrievers Are Golden

UMBC’s upset victory in NCAA Tournament boosts marketing efforts at new arena

By: Don Muret / Published: March 20, 2018

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Sources: Philips Won't Renew Naming Rights

Dutch company's deal for Atlanta arena still among most lucrative after almost 20 years

By: Don Muret / Published: February 5, 2018

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Verizon Center Now Capital One Arena

Reported price tag is $100 million over 10 years

By: Tim Newcomb / Published: August 16, 2017

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LA Coliseum To Get $270-Million Makeover

A naming rights deal is also in the works for the iconic 94-year-old Los Angeles venue

By: Brad Weissberg / Published: May 23, 2017

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$450-Million Arena Coming to Fort Worth

Ground breaks on Dickies Arena

By: Noelle Leavitt Riley / Published: April 26, 2017

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Penguins Get PPG Paint-ed

Pittsburgh Arena Naming Rights Go To PPG Paints in a new 20-year deal.

By: Greg Lehman / Published: October 19, 2016

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