Naming Rights

Giants' Ballpark Is Now Oracle Park

New 20-year naming-rights deal could be worth up to $400M, some speculate

By: Don Muret / Published: January 10, 2019

Read More



By: Robert Gray / Published: October 27, 2018

Read More

UCLA Near Pauley Deal

Wescom would become part of arena name as part of broader $38M deal

By: Don Muret / Published: September 18, 2018

Read More

Furniture Brand In Naming-Rights Game

Leon’s Centre in Kingston, Ontario, benefits from fresh category, local buy-in

By: Linda Deckard / Published: September 5, 2018

Read More

Then There Were Two 'State Farm Arenas'

Wednesday a red-letter day for Atlanta, Hidalgo arenas, for different reasons

By: Linda Deckard and Don Muret / Published: August 29, 2018

Read More

Groundbreaking Arena Name

Fiserv Forum in Milwaukee brings financial tech category to sports marketing

By: Don Muret / Published: July 27, 2018

Read More

In Toronto, Scotiabank Deal Kicks In

New signs are up at arena, but 'it’s not just a simple naming-rights arrangement'

By: Brad Weissberg / Published: July 10, 2018

Read More

For 49ers, Field-Level Focus

Club, end zone field boxes will make debut at Levi’s Stadium during coming season

By: VN Staff / Published: July 9, 2018

Read More

Yuengling Goes To College

Naming deal for USF arena includes new social responsibility programs on campus

By: Tim Newcomb / Published: June 13, 2018

Read More

These Retrievers Are Golden

UMBC’s upset victory in NCAA Tournament boosts marketing efforts at new arena

By: Don Muret / Published: March 20, 2018

Read More